Archive for October, 2009

Willy T. Ribbs Report: Miami

Posted by Roy Hobbson on October 12th, 2009 under Roy Hobbson, The Willy T. Ribbs Report  •  16 Comments

In the swank poolside lounge of the W Saturday night, a fairly predictable exchange took place. This according to the dreamiest dreams of my heart. Penske: Congratulations, Chip. You bested me yet again. I am honored to call you my friend & rival.  Ganassi: [takes shirt off ... drinks six shots of Jägermeister out of a scuba fin] Right [...]

Pay Attention: Homestead

Posted by Jeff Iannucci on October 10th, 2009 under Jeff Iannucci, Pay Attention  •  3 Comments

Welcome to Homestead, which for those of you less adept at using Google Maps is located just outside of Miami, Florida. Two things we know about Miami: (1) Miami is full of hot, dumb people (don’t blame me – that’s the actual headline!) and (2) thousands of these allegedly hot and dumb locals will be [...]

Guerilla Marketing Behind Enemy Lines

Posted by Roy Hobbson on October 8th, 2009 under Uncategorized  •  15 Comments

This is real, apparently. A real screengrab of NASCAR.com taken this morning. Or so says the email I received from IndyCar higher-ups, who say they purchased the ad-space last night. To which I say, you’ve made us all very proud here today, IndyCar. Very proud. (I can’t.) (I mustn’t.) (I won’t) (Okay. I will.)   Ummmm, how do [...]

Open Mic: Keep this Glorious Marketing Ball Rolling

Posted by Roy Hobbson on October 6th, 2009 under Open Mic  •  57 Comments

First things first: hats off to IndyCar for the new signs. It’s a step in the right direction, certainly — and indicative that the proverbial marketing gloves are coming off. Or at least, they’re starting to get somewhat loosened. Finally.

Ooops, I Almost Forgot …

Posted by Roy Hobbson on October 2nd, 2009 under Housecleaning  •  9 Comments

… I’m trying this new fad called, uh, Twitter. I believe it’s Twitter. Or Tweeter. It might be a long “e.” I’m not sure, but apparently you just type in whatever’s on your mind — like death threats & your favorite chili recipes & so forth. It’s supposed to be wild. http://twitter.com/royhobbson Now, by all means, please [...]